WHO WE ARE
We are Ceci Guicciardi Joannou and Joana de Noronha. Between us, we’ve built brands, developed global wholesale businesses, and worked across leading destination-led brands and landmark hospitality properties. Together, we bring a complementary perspective across product, placement, and distribution — connecting brands and retail environments in a way that is thoughtful, relevant, and commercially sound.
Joana de Noronha is a creative entrepreneur and commercial leader with 20+ years of experience across luxury ready-to-wear, resort, and swimwear. She began her career in luxury hospitality at Belmond’s Copacabana Palace and Four Seasons The Ritz, before moving into senior commercial roles at Diane von Furstenberg, Heidi Klein, and Havas Media.
She later built and ran Barefoot Chic, a multi-brand showroom for over a decade, and is co-founder of Borgo de Nor, where she played a key role in the brand’s international growth.
Joana de Nohonha
Ceci Guicciardi Joannou is a commercial strategist and brand builder with 20+ years of experience working with luxury fashion brands at different stages of growth. She is the founder of Brand + Commercial and has held senior commercial roles at Diane von Furstenberg, The Bridge Co., Bionda Castana, and Linda Farrow.
Ceci is known for combining strong commercial insight with a refined eye for product, curation, and brand direction.