For the discerning traveller.
Welcome to Circolo.
We curate and place brands across a considered mix of retail environments — from luxury hotels and resorts to specialty stores, leading online platforms and department stores.
Alongside this, we partner with select hotel and resort boutiques on how assortments come together, shaping a product mix that feels considered, contextually relevant, and aligned with its environment.
At the core of Circolo is a focus on elevated, destination-led product — a curated edit for the discerning traveller, wherever they may be.
WHAT WE DO
SALES OFFICE FOR BRANDS
BUYING OFFICE FOR RETAILERS
STRATEGIC CONSULTANCY
“We believe destination-led brands — and the way they are experienced — require a considered approach, one that begins with the discerning traveller.
By understanding and anticipating how they move, what they seek, and what will resonate, we shape product placement and retail environments that feel considered, distinctive and commercially strong.”
–– Joana de Noronha and Ceci Guicciardi Joannou
Drawing on extensive experience across international wholesale markets, we work closely with buyers to shape assortments that reflect how and where their customer lives, travels and shops.
Based in London, with showroom presence in Miami, New York and Paris, we represent a focused edit of destination-led brands. Our showrooms are attended by leading global retailers, as well as a network of hotel and hospitality groups.
Throughout, our approach is grounded in a clear understanding of customer, setting and context — ensuring each brand is placed with relevance and intent.
SALES OFFICE
RETAIL OFFICE
Working across hotel and resort boutiques, as well as a broader network of lifestyle-driven retail spaces, we take a considered approach to brand selection, balancing established names with emerging labels, and ensuring each addition feels relevant to its setting.
We partner with select retail environments to shape assortments that reflect the pace, context and expectations of destination-led retail. The result is retail that feels intentional, quietly distinctive and commercially sound.
We partner with brands on a more integrated basis, working across strategy, product and positioning to shape a clear and considered path forward.
Looking at the brand as a whole, we assess how it shows up, where it sits, and how it evolves — across assortment, pricing, distribution and partnerships.
Our approach is grounded in experience and guided by a strong point of view. The result is a more coherent, focused brand that is positioned for long-term relevance and growth.
STRATEGIC CONSULTANCY
We are Joana de Noronha and Ceci Guicciardi Joannou. Between us, we’ve built brands, developed global wholesale businesses, and worked across leading destination-led brands and landmark hospitality properties, from The Copacabana Palace to Borgo de Nor, Barefoot Chic, Heidi Klein and Linda Farrow.
Together, we bring a complementary perspective across product, placement and distribution, shaped by experience on both the brand and commercial side. It informs how we approach what we do, connecting brands and retail environments in a way that feels considered, relevant and commercially sound.
ABOUT US
We work with a small number of brands and properties at any one time, allowing us to stay close and intentional in how each partnership is shaped.
Drop us a line to explore how we might work together.
